Enterprise architecture for the AI era
Scale your company, not your software mess.
See how your tools fit together, who owns your data, and what to change as you grow, before it becomes an expensive cleanup.
For B2B SaaS teams from Seed to Series B. 30 minutes, no sales pitch.
The problem
At 15 people, you pick tools that work. At 80, you have three versions of your customer list, finance can't close the month without spreadsheets, and nobody knows what you're paying for. Right before your next round, someone has to clean it all up.
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Disconnected customer data
Sales, support and billing each have their own version of the customer. Nobody agrees on who is active.
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Numbers investors don't trust
Month-end close runs on spreadsheets, and every board deck needs a manual reconciliation.
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SaaS spend nobody controls
Tools bought on company cards, overlapping licences, and renewals nobody saw coming.
How it works
From a messy list of tools to a clear picture.
- 01
Tell us about your company
Company type, size, funding stage and what you already use.
- 02
Get a recommended landscape
Your core systems at the center, with the tools around them and what each one owns.
- 03
Swap tools and see the impact
Instantly see what integrates, what doesn't, and what it costs as you grow.
● Early preview · sample data
Swap a tool. See what connects.
This is a starting landscape for a 40-person B2B SaaS company. Tap any tool to swap it, tap a line to see which data flows, and move the headcount to see what it costs as you grow.
Tap a tool to swap itClick a tool or drag one in from the right
- Native
- Limited or via middleware
- No integration
Sample data for illustration. Integrations, data flows and prices are indicative, not verified, and not vendor-sponsored.
How can I optimize my landscape?
Answer a few questions about your company and current tools. We'll map your real stack.
Grow in stages
Know what to use now, and when to switch.
≤ 20 people
Seed
- Simple, low-cost tools
- One source of truth for customers
- No integrations you have to maintain
20–80 people
Series A
- Dedicated billing, connected to accounting
- First reporting layer
- Clear owner for each data object
80–200 people
Series B
- Finance stack ready for due diligence
- Data warehouse for board and investor reporting
- Upgrade triggers defined up front
What makes it different
Advice without a sales agenda.
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Neutral
Recommendations are never paid for by vendors. No referral fees, no partner tiers.
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Integration depth, not logos
Which data flows, in which direction, and on which plan. Not just "integrates with".
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Architecture thinking, made simple
Built on how large organisations design their systems, cut down to what a fast-growing team needs.
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Ready for AI
Agents and copilots are only as useful as the data they can reach. Clear data ownership comes first.
Thomas ten Hacken
Founder, Redcoast
About
Helping scale-ups skip the cleanup.
I spent 8+ years in corporate tech strategy and architecture, helping large organisations untangle systems that grew faster than anyone planned.
The same thing happens at scale-ups, only faster and with less room for a two-year cleanup. Redcoast brings that thinking to young companies, in a form you can use in an afternoon.
Get a clear picture of your stack in 30 minutes.
A free review with someone who has designed systems at scale. You leave with your landscape mapped and the next three things to fix.